Here are 4 ways B2B Revenue Attribution can fire up your Account-Based Marketing
Podcast 🎧: Solving the marketing attribution puzzle 🧩
The state of martech 2021: a conversation with martech guru Scott Brinker
Dreamdata’s CRO, Steffen Hedebrandt sits down with Scott Brinker to discuss unfolding trends and challenges taking place in the martech space. Over 30 minutes they cover topics ranging from the emerging no-code landscape, the rise of ‘Big Ops’, and likely trends for 2021.
Why B2B companies should stop using Google Analytics as their data-compass for growth
Podcast 🎧: How To Map The Customer Journey and Attribute Revenue 💰
The Cost of Waiting - Which Ads should B2B marketers scratch and scale post COVID-19?
Scale ad spend during a recession, really? It’s time to focus on the activities that drive revenue - and to shut down those that do not provide a direct impact on revenue.