Going for growth with revenue operations and attribution: Q&A with Drew Smith
4 questions you need to answer to build a revenue-focused Content Strategy
Success Story: 7shifts fires up demand gen with custom content analytics showing impact on revenue
4 ways sales intelligence data can accelerate your pipeline
Success Story: Multi-touch attribution insights per pipeline stage enable Ivalua to boost the quality of their leads
Dreamdata becomes a HubSpot App Partner with a Certified Integration
Success story: How Insightsoftware deep dives into all their paid channels and campaigns to drive up ROI
Nail your 2023 B2B Marketing Budget with these 3 metrics
How to predict your revenue and hit your targets with Dreamdata
How to nail your LinkedIn matched audience with Dreamdata
The B2B marketer’s guide for reducing Customer Acquisition Cost (CAC) wisely
How Dreamdata helps B2B Sales teams close more deals
Bridging the Revenue Attribution-Revenue Operations gap with Noah Charak
Get the most out of your Capterra ads with B2B attribution
Podcast 🎧: How to use data to understand Customer Journeys
Success story: How Eupry used revenue attribution to double their Sales KPIs with the same ad spend
Podcast 🎧: Speaking about data with Mikkel Settnes
What is attribution, really?
If you’re assessing attribution on its ability to take into account every single factor in the buyer journey, it will be found wanting.
Similarly, if you’re expecting attribution to deliver under all and any condition, it will continue treading the trough of disillusionment.
The good thing is that attribution doesn’t, or at least shouldn’t be, claiming to do this.
In this article, we’re asking, and answering, “what is attribution, really?”
Check it out.
How to fix high Direct Traffic in your CRM with Revenue Attribution
In this post, we take a look at what’s behind the high direct traffic phenomenon in CRMs and how B2Bs can solve it through Revenue Attribution.
Dreamdata launches G2 dashboard: G2 intent data and attribution
We’re happy to announce our new G2 integration and dashboard. G2 users will now be able to integrate their business intent reports with Dreamdata, enabling them to not only see and act on G2’s intent data but also attribute revenue and pipeline generated to the touches.
