Connect HubSpot to Dreamdata
Take your HubSpot activites to the next level
Dreamdata’s revenue attribution platform connects all activities from across your tech stack to help build, repeat and scale success
Diverse tech stack? Connect HubSpot with the rest of your ecosystem
Fire up your pipeline and revenue generation by connecting all your commercial tools sitting on your stack - now and in the future.
Make every tool count.
Build a complete picture of your end-to-end customer journey.
Break down silos and align your teams like never before.
Every touch matters. Attribute towards all your revenue activities not just marketing.
Apply multi-touch attribution models to all the activities associated with the account’s journey.
Run custom multi-touch attribution models tailored to your needs.
Include all stakeholders in the buyer journey through account based attribution.
Compare attribution data between pipeline stages.
Make your data yours. Unlock your HubSpot and tech stack data
Dreamdata enables you to freely access all the data sitting in your tools.
Gather, join and clean data from across your tech stack under one roof.
Pull your HubSpot data and run custom analytics from the database.
Store in the cloud and be free to migrate tools whenever you need.
Marketing Hub
Make the most of your MarketingHub. Apply multi-touch attribution across and between pipeline stages to see what's working where and when.
See how to use HubSpot Forms and Dreamdata to connect your ad spend and revenue here.
Offline touches. Easily add and measure the impact of offline touchpoints such as webinars and events.
Post-sales touches. Learn the Lifetime Value of Ads and accurately calculate your CAC through closed loop attribution.
Budgeting. Use accurate ROI, ROAS, time-to-revenue and LTV metrics to better allocate resources.
Performance. Link your HubSpot leads and opportunities to campaign and channel spend.
Tracking. Track and identify users and learn exactly how and when leads are aquiried.
Custom Models. Use and build custom multi-touch models that meet your unique needs.
More on models here ➝
Dreamdata: your HubSpot revenue attribution solution
Whether you’re a Marketing Hub or Sales Hub user Dreamdata helps all teams involved in the customer journey benefit from attribution.
As a revenue attribution platform, Dreamdata tracks all an account’s recordable touches. From marketing’s channels and content, to sales’ inbound and outbound efforts, to customer success query responses.
Sales Hub
Move away from the single-touch, single source limitations of the Original Source field through revenue attribution.
Inbound efforts. Go into conversations with a clear picture of how the account came through the funnel and what they’ve interacted with.
Outbound efforts. Get the complete overview of your accounts’ touches and fine tune your personas, sequences, and messages.
Performance. Know how your efforts are impacting other efforts and driving pipeline and revenue.
Accounts. Select an account owner and see where your accounts are in the pipeline.
Lead Generation. See how successful sales outbound efforts have been in generating leads, and how effectively marketing is generating qualified leads.
Forecasting. Use the overview of all customer journey touches and timelinesto build better sales forecasts.
“Dreamdata is an awesome tool for getting multi-touch attribution data for HubSpot users. And we’re incredibly pleased with the level of support we received from the Dreamdata team.”
HubSpot Marketing Analytics
Connect your marketing efforts to revenue and pipeline generated for true marketing analytics on your HubSpot data.
HubSpot Marketing Analytics
Revenue Attribution
With Dreamdata you can attribute revenue back to your main lead channels. Scrap the channels that don’t work and scale the ones that do.
HubSpot Marketing Analytics
Optimise ROAS of paid campaigns
Dreamdata connects your ad spend to revenue. See how much pipeline and revenue your paid activities actually generate.
HubSpot Marketing Analytics
Find the ROI of your Content
Drill down to see the effectiveness of your content and SEO efforts and drive up your content ROI.
Account-based attribution
Dreamdata’s revenue attribution platform is tailored to the multi-stakeholder B2B customer journey.
Customer journeys are tracked as companies (accounts) consisting of multiple stakeholders. With Dreamdata you can map and measure user journeys at both the individual and account level.
With Dreamdata accounts and users are no longer siloed into each team's tech stack. Your account’s activities are seamlessly connected between your marketing, sales and customer success teams.
Unlock your HubSpot data
With Dreamdata you gain free access to raw data from across your tech stack.
If you’re a HubSpot Enterprise user, this includes all historical HubSpot data you’ve cleaned and stored, from form submission to calls and emails.
Move away from only accessing siloed data displayed inside HubSpot and your other tools.
Work with clean, standardised and unified revenue data.
Plug in your favourite BI tools to all the raw data.
More here ➝Ensure insights and analytics are not lost if you migrate to a new CRM system or want to use the data outside of HubSpot.
Speed up how quickly you run reports across all your activities.
Dreamdata + HubSpot: how it works
Powering up your end-to-end customer journey is simple and easy.
1. Find out which Dreamdata setup best meets your needs.
2. Introduce the Dreamdata tracking script to ensure all your user behaviour is tracked and identified
3. Make sure any historical HubSpot data is clean and ready to extract.
4. Integrate HubSpot and all other tools on your tech stack
5. Let the data magic happen
6. Start building, repeating, and scaling success on activities throughout the customer journey
