Dreamdata success in G2 Fall 2022 Reports

G2’s reports for Fall 2022 are now live, and we’re again thrilled to share that Dreamdata continues to improve performance across all (and new) categories!

Once again, G2’s reports are a welcome recognition of our commitment to offering customers best-in-class features and support.

G2’s quarterly reports also mean badges. Tons of badges! 

Let’s take a look at the categories we’ve featured in and why.

New Entry: Revenue Operations and Intelligence Software category

This quarter we featured in a new G2 software category: Revenue Operations and Intelligence. This has been an important shift for us as we continue

By connecting and cleaning data from across the Martech ecosystem, Dreamdata offers Ops and BI professionals a single source of revenue data truth. Dreamdata enables these professionals to easily pull the data and run custom analytics on their favoured BI or data visualisation tool.

You can read more about Dreamdata from a RevOps perspective here —>

Customer Journey Analytics Software category

Dreamdata continues to Lead in the Customer Journey Analytics Software category, highlighting the value of our end-to-end customer journey mapping for the modern B2B go-to-market org.

Within this category, Dreadmata sits in the top 5 rank for the small business and mid-sized indexes, relationship indexes, and in the top 7 for implementation and usability.

Dreamdata tracks and identifies all touches, by all users, on all account journeys. This allows us to paint detailed journey maps for each account, and so enable Dreamdata users to pinpoint what touch happened when and optimise their efforts accordingly.

Attribution Software category

We’re equally pleased with our continued performance on the Attribution Grid Report as B2B leaders alongside competitors Bizible. 

Within the Attribution category, we’re now ranking #1 in the Relationship index - thanks to our brilliant Support team - and are within the top #5 ranks in the overall Results, Implementation, and Usability indexes.

We’ve also been recognised for “Best meeting requirements” in this category - consolidating our product-market fit.

Dreamdata’s product is tailored to the multi-stakeholder, multi-device, multi-touch B2B customer journey. All this tracked data is then run through our attribution modelling to deliver data-based insights into what’s working and what isn’t. Learn more about B2B attribution here. 

Marketing Analytics Software category

We’ve continued edging up in the Marketing Analytics category, entering the top third of all products withthis large category. Notably, we’ve also been flagged as one of the high performers in the Europe region.

Content Analytics Software category

According to our reviewers, our position within the Content Analytics Software category has also continued to strengthen.

Having been launched earlier this year, Content Analytics has become a favoured feature with Dreamdata customers.

Dreamdata’s Content Analytics ties your content efforts to pipeline and revenue - no matter how long the journey - to reveal how well your content performs in metrics that everyone understands.

Content Analytics allows B2B teams to learn what content works and when. Is your content funnel performing as expected? What source channels work best for different content? How do your videos compare to your blog posts?

Account-based Analytics category

Once again this quarter we are pleased to have made further inroads in the account-based analytics category.

Dreamdata runs account-based analytics and attribution, enabling B2B go-to-market teams to track and measure the success of their marketing efforts. Dreamdata’s dashboards offer users granular detail on what has made your target accounts move down the funnel.

By tracking all your efforts, Dreamdata also allows B2B marketing teams to compare their ABM campaigns against their Lead/Demand Gen efforts, giving you a clear picture of what’s really driving the best ROI.

Digital Analytics category

We also made an entry into the Digital Analytics category in this Summer 2022 report.

As we roll out our reformed Free tier - Digital Analytics - we expect to further entrench ourselves in this category as the B2B alternative to Google Analytics. Read more about how we compare here.

Digital Analytics tracks and measures engagement at the account level, allowing marketers to run B2B-specific reports and find their best-performing business segments. Digital Analytics also collects your spend data from across all your ad networks in one place.

From this. B2B marketers are able to identify their most effective marketing activities and adjust campaigns to maximize conversions.

To conclude, another great quarter for us on G2!

We look forward to more product releases and updates to make our growing customer base even happier!