TRACKING
Dedicated B2B tracking.
Dreamdata’s first-party tracking script enables B2B marketing teams to measure activity from the moment a visitor lands on your site.
A one-stop solution for your first-party tracking.
Custom web tracking of users’ most important activities, including page views and conversions.
Form tracking automatically adapted to a wide range of form types and submission methods.
First-party intent tracking with anonymous IP-to-company resolution - free out-of-the-box.
Hybrid intent with built-in options to integrate additional intent sources.
Cookieless offering a first-party company tracking fallback when users decline cookies.
Instant value from your historic tracking data.
We’ll run your historic tracking data through our models to give you value from the get-go.
HISTORIC DATA
FIRST-PARTY INTENT
Immediately track account-based website activity.
First-party intent straight out of the box through anonymous IP-to-company resolution. This ensures that you can action visitors’ engagement even when they haven’t identified themselves.
Track companies when users decline cookies.
COOKIELESS TRACKING
Our Cookieless Account Analytics script tracks account-level site activity when visitors opt out of traditional cookie-based tracking in a privacy-safe way. Respecting visitors’ privacy preferences while still gathering valuable account-level data.
How CloudTalk Solved B2B Tracking Challenges and Achieved a 19% ROI Increase with Dreamdata
See the case >
First-party site tracking for B2Bs.
CUSTOM WEB TRACKING
Site tracking of all engagement from the moment a user comes onto your site. Designed to adapt to a wide range of form types and submission methods, ensuring that you can capture critical data without the usual hassle.
Integrating with key tools to track the 360° B2B journey
GTM Integrations
Dreamdata uses plug-and-play integrations to automatically collect first-party data from all the tools in your go-to-market tech stack.
2nd-party Intent Data
Dreamdata integrates with LinkedIn Ads and G2 intent data as second-party sources - benefiting from our status as an official LinkedIn Marketing Partner, and G2 Partner.
Who’s behind your journeys?
How Dreamdata tracks from anonymous first-touch to closed won.
1. Account-based de-anonymization with IP-lookup
Visitors are de-anonymized through our Reverse-IP lookup, and enriched through intent data integrations.
2. Identification through form submission
Once a user identifies themselves through a form submission, Dreamdata leverages your CRM and connected sources to fill in gaps.
4. Second-party intent data touches added to account journey
Account-level G2 intent data touches and LinkedIn Ads engagement data are automatically added to journeys.
3. Account-based tracking
Dreamdata automatically tracks all contacts’ touchpoints from the same account and maps them into a single timeline.
Your data.
Private and secure.
SOC 2 Certified
Dreamdata is SOC 2 Type II certified - we always handle your data securely and responsibly.
GDPR compliant
Our Data is only persistent in European data centres unless the customer requests data to be replicated into a region of their choice.
Google Cloud Based
Dreamdata uses Google Cloud Platform as its data centres. For more information about how Google manages security read here.
Tracking FAQs
Find answers to common questions about how Dreamdata tracks website visitors, captures form submissions, handles cookies, and ensures complete B2B tracking, while respecting privacy.
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Yes. Dreamdata tracks visitors at the account level, even before they identify themselves.
Using proprietary IP-to-company resolution and third-party intent integrations (such as 6sense and Clearbit), Dreamdata builds a complete timeline of account activity. This allows marketers to see which companies are engaging, even before a visitor fills out a form.
Once a visitor identifies themselves, all past anonymous sessions are automatically stitched into the customer journey.
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When someone visits your website, Dreamdata’s tracking script assigns a unique ID and stores it as a first-party cookie and a backup in local storage on your domain.
If cookies are deleted, Dreamdata automatically restores the ID from local storage, ensuring past interactions remain connected. When visitors later identify themselves (e.g., by filling out a form), all previous activity is linked to their profile.
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Yes. Even if a visitor declines cookies, Dreamdata’s Cookieless Account Analytics still tracks engagement at the account level without storing personal identifiers (PII), respecting visitor privacy.
Dreamdata can still identify which companies are engaging using proprietary IP-to-company resolution and third-party intent data integrations. Additionally, server-side tracking allows backend events, like form submissions, to be captured, ensuring that key interactions are not lost even when cookies are declined.
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Yes. Ad blockers can prevent third-party scripts from loading, which causes tracking gaps, especially with privacy-conscious audiences like developers and IT professionals.
Dreamdata enables CNAME entry, allowing tracking scripts to be served from your own domain. This bypasses ad blockers and ensures that data collection remains intact.
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Tracking often fails when "identify" events on forms aren’t correctly implemented, leaving contacts disconnected from past activity.
Dreamdata prevents this by automatically detecting and tracking form submissions across various form types without manual setup.
When a visitor submits a form, Dreamdata’s tracking script detects the submission and fires an “identify” event, linking past anonymous activity to their newly identified profile. This ensures every touchpoint before the form submission is tied to the correct contact and account.
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Yes. Dreamdata supports server-side tracking to capture backend-generated events, ensuring that key interactions aren’t lost due to browser limitations, privacy settings, or ad blockers.
Server-side tracking works alongside client-side tracking to provide a complete and reliable dataset by capturing both browser and backend events, like CMS form submissions and automated workflows through Zapier.
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No, Dreamdata does not use fingerprinting because it is both technically unreliable and non-compliant with privacy regulations.
Fingerprinting generates a user ID based on browser, OS, and device settings, but this approach has serious limitations:
Inconsistent tracking: Even minor changes like browser updates or switching networks can result in a completely new fingerprint, breaking session continuity. For example, Google Chrome updates every 3 to 6 weeks.
Short lifespan: Unlike cookies, which persist across visits (until deleted), fingerprints frequently expire or change, leading to fragmented customer journeys. This means marketers aren’t able to accurately measure their impact or activate data.
Easily blocked: Modern browsers actively block or randomize fingerprinting, making it an unreliable tracking method for long B2B sales cycles.
Legal risks: Fingerprinting requires user consent under GDPR, CCPA, and other privacy laws. Some vendors falsely claim it avoids consent requirements, exposing you, not the vendor, to compliance risks.