Launching Dreamdata Data Hub
We’re thrilled to launch Dreamdata Data Hub, empowering B2B marketing teams with data transparency and control because easy, immediate and reliable reporting matters.
Because thinking you have reliable data is not as good as knowing you do
B2B marketing teams need control over their data to make sure they can base their decisions on the most accurate and relevant insights.
Dirty CRM and marketing automation data shouldn’t make it into your analytics, and you shouldn’t have to depend on consultants or data engineers to keep it out.
Introducing the Data Hub.
Contents:
Introduction: why we built the Data Hub
Dreamdata Data Hub
Key features:
Event Builder
UTM Mapping
Conversion mapping
Content Categories
Attribution Models
Stage Models
Data Modeling schedule
Introduction: why we built the Data Hub
There’s no hiding that B2B marketers face ever-increasing demands to squeeze more performance out of marketing budgets, and with it, the need to understand and prove how customers are won.
Which essentially means bringing all the data together from across the go-to-market tech stack.
Thankfully, most B2B marketing teams are now working with analytics and attribution solutions to make sense of their go-to-market data.
But the problem remains that these solutions pull in both good and bad data, think outdated CRM fields/objects/campaigns that have to be weeded out manually, or with support, every time you run an analysis.
This legacy data doesn’t just take up space and add noise; it contaminates the insights that B2B marketing teams rely on to make decisions.
Marketers need control over all their data to make sure their decisions are based on only the most relevant and reliable insights.
That’s why we’re bringing you Dreamdata’s Data Hub.
Dreamdata Data Hub
Dreamdata is already automatically collecting, cleaning and modeling your data enabling you to analyze, access and automate your go-to-market data straight out of the box.
But no matter how well we do this, there is always a need for custom tweaking that ensures your reporting is tailored fully to your current goals and processes. For instance:
Additional CRM objects you want to include in your analysis,
Legacy data you want to exclude from your reporting, and
Irrelevant touches you don’t want in your attribution modeling.
Dreamdata Data Hub solves this by empowering B2B marketing teams to manage, map, and model your data; removing the bottleneck of external consultants, data engineers, and repetitive filtering.
We’re putting even more control in the hands of those who understand your data best - you.
By giving you centralized point-and-click control over the data model, B2B marketing teams can ensure that analytics are instantly clean, reliable, and perfectly suited to their go-to-market framework.
Dreamdata Data Hub: the key features
The Data Hub comes with 7 easy-to-use control features that enable you to manage, map, and model your data.
Manage your data
Event Builder - Select only the data that matters to you
The Event Builder feature allows you to select and import only the data that truly matters to your go-to-market strategy.
Outdated CRM data can easily clog up reporting, leading to cluttered and misleading insights.
With Event Builder, you gain complete control over the data that’s pulled into your model, empowering you to include only relevant events from your CRM and Marketing Automation Platforms.
This ensures that your reporting aligns with the current state of your go-to-market motions, resulting in data-driven insights that are accurate, and genuinely impactful.
Map your data
UTM Mapping - Tailor campaign tracking precision
Dreamdata’s Data Hub offers flexible UTM Mapping capabilities to complement Dreamdata’s automated mapping - ensuring you achieve the most accurate view of campaign performance.
The feature allows you to easily add and edit parameters to map URLs, and referrer information directly into standardized channels, sources, and mediums, supplementing Dreamdata’s default automated mapping.
This ensures minimal (if any) manual input and secures a level of tracking precision that enhances decision-making.
Conversions - Categorize and track conversions that matter to you
The Conversions feature in the Data Hub lets you define additional conversion events that are most meaningful to your go-to-market motions.
Once again, pre-configured conversions are available out-of-the-box, covering common conversions, e.g. Demo Requests. With Conversions, you are free to add and edit these to fit your strategy. Helping you focus on what drives engagement.
Content Categories - Simplify your analytics by organizing your URLs into categories
The Content Categories feature allows B2B marketers to group and organize URLs into high-level categories, making it easy to analyze performance by content type.
With flexible filters based on domain, URL path, or event type, you can create categories like “Blog” or “Case Studies” across multiple domains or URL paths.
Using string matching and full regex, Content Categories offer advanced filtering options, including prioritizing conversions with a quick checkbox selection.
Content Categories eliminate the need to sift through endless URLs, allowing B2B marketers to quickly assess performance by grouping similar content types - saving time and delivering clearer, more actionable insights for your B2B content marketing efforts.
Model your data
Stage Models - Tailor your success metrics
We all know that understanding the customer journey is central to effective B2B marketing, which is why Data Hub offers customizable Stage Models.
This feature allows you to define the exact stages of your funnel, mirroring the unique path that your customers take as they move through the buying journey.
By customizing the funnel to fit your go-to-market processes, Stage Models enable B2B marketers to track progress and performance at each stage with precision.
This tailored approach means that every metric is relevant to your business’s unique funnel, allowing you to measure and optimize outcomes that align directly with your specific objectives.
Read more about the difference between Stages and Conversions here →
Attribution Model Configuration - Accurately credit the touchpoints that matter
Dreamdata offers a suite of Attribution Models designed to fairly credit the touchpoints that matter most.
Data Hub lets you use exclusions to guide the AI model to learn your unique go-to-market motions.
This level of flexibility ensures that your attribution is not only comprehensive but also highly relevant to your unique marketing activities, delivering insights that reflect the effectiveness of each channel and touchpoint.
LinkedIn Ads Impressions
We have also introduced an additional AI-driven algorithm to our attribution modeling in order to include and fairly weight LinkedIn Ad impressions.
We know that impressions impact customer journeys but carry less influence on customer journeys than ad engagement, like a click.
The algorithm (integrated with our existing multi-touch attribution models) enables you to track LinkedIn ad impressions at the account level, alongside clicks, and adjust for factors like campaign type, number of impressions, and recency, giving a fair weighting to its impact.
Data Modeling Schedule - Trigger and monitor data model runs on demand
Easily trigger and monitor model runs on demand, giving you complete control and transparency over data processes.
This functionality lets you customize the timing of data updates, ensuring you’re always working with the freshest insights.
With the Data Modeling Schedule, you can precisely time data activations - such as Data Warehouse and Audience Syncs updates - keeping you confident in the recency of your information and that every report and insight reflects the latest data available.
Get empowered to control your data today
Dreamdata Data Hub, empowers B2B marketing teams with data transparency and control because easy, immediate and reliable reporting matters.
The days of weeding through unnecessary noise, support tickets, and external consulting are over. Instead, let your reporting reflect what’s really driving results.
Start with Dreamdata Free to regain trust in your reporting.
