Podcast 🎧: “We’re the tech person for the CMO”

we are the tech ole dallerup cto dreamdata
 

Memorable moments from the podcast:

  • “Marketing can’t talk more about leads. They should talk about revenue”.

  • “We’re very different from Google Analytics”.

  • “We’re different from dashboards. We do dashboards, but we have an opinion on what data is correct”.

  • “Everybody talks about being data-driven, but in practice, the marketer is not data-driven”.

  • “Not all marketers are tech-savvy”.

  • “We’re the tech person for the CMO”.

  • “It took time for me to accept, that things like brand is actually very valuable as well, but it’s hard to be good at both”.

  • “We need to create a tool to help the creative-marketing-person - And that person needs to accept that they have to measure things - And they have to accept the results”.

  • “You take the data out of the equation and replace that with insights”.

  • “You have to trust the data crunching and you should base your further decision on that”.

  • “If your organizations starts talking the same language - That being money - A lot of things are much easier”.

  • “Too many marketing teams are responsible for generating more leads - And that’s a bad thing”.

  • “Revenue marketing is the way to go”.

  • “We should not talk about data-driven marketing, we should talk about revenue driven marketing”

  • “It’s companies who care about making money on their marketing ideas”.

 

Want to dig deeper? We cover some of these topics in greater detail here:





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