Connect Facebook Ads
to Dreamdata
Take your Facebook Ads activities to the next level
Dreamdata’s revenue attribution platform connects all activities from across your techstack to help build, repeat and scale success
Why integrate
Facebook Ads with Dreamdata?
Connect ad spend to revenue no matter how long the journey is
Break through tracking limits with Dreamdata’s tracking script and attribute to pipeline, deals and revenue to measure what’s working when.
Work with data from across your tech stack
Get unprecedented insights into every single touch of every customer journey; from anonymous visitor to paying customer.
Track accounts and not just individual users
Dreamdata’s revenue attribution platform is tailored to the multi-stakeholder B2B customer journey. Connect your ad to revenue no matter who in the account starts and closes the deal.
Aggressively Build and Scale what works
Accurately calculate the ROAS and LTV on each of your ads, ad groups, campaigns, bidding strategies and more.
Account-based attribution
Dreamdata’s revenue attribution platform is tailored to the multi-stakeholder B2B customer journey.
Customer journeys are tracked as companies (accounts) consisting of multiple stakeholders. With Dreamdata you can map and measure user journeys at both the individual and account level.
With Dreamdata accounts and users are no longer siloed into each team's tech stack. Your account’s activities are seamlessly connected between your marketing, sales and customer success teams.
Unlocking your Facebook Ads data
With Dreamdata you gain free access to raw data from across your tech stack.
Move away from only accessing siloed data displayed inside your ads platform, CRM and other tools.
Work with clean, standardised and unified revenue data.
Plug in your favourite BI tools to all the raw data.
More here ➝Speed up how quickly you run reports across all your activities.
Get the most out of
Facebook lead ads
According to Facebook, Lead Ads can be used to:
Identify potential customers for your business
Collect subscriber information for your company newsletter
Encourage downloads of white papers or brochures
Understand the interests and behaviours of potential clients
Get people to enrol in your programmes
Dreamdata goes further
Dreamdata enables you to do more with your Lead Ads.
Dreamdata pulls your Facebook Lead Ads data and joins it with data from across the go-to-market tech stack to paint a rich customer (account) profile and journey map. So you can nurture the leads and bring them over the line to buy your product.
Dreamdata’s attribution modelling then measures the success of the campaigns in pipeline and revenue generated - so you can scale those that work and scrap those that don’t.
See how to set up your Facebook Lead Ads reporting here.
Dreamdata + Facebook Ads: how it works
Powering up your end-to-end customer journey is simple and easy.
1. Find out which Dreamdata setup best meets your needs.
2. Introduce the Dreamdata tracking script to ensure all your user behaviour is tracked and identified
3. Make sure your data is clean and ready to extract.
4. Integrate Facebook Ads and all other tools on your tech stack
5. Let the data magic happen
6. Start building, repeating, and scaling success on your Facebook Ads efforts
