ECI gains trustworthy ROI across 80+ products and 7 business units with Dreamdata
Company
Role
Texas, United States
HQ
Senior Marketing Operations Manager
Who
Cloud-based industry-specific ERP & business management
Industry
Size
2000+ Employees
With Dreamdata’s help, they saw:
Scalable & accurate attribution reporting
False positive campaigns exposed & wasted spend cut
Marketing ROI that earns leadership trust
Before Dreamdata
-
With ECI’s seven business units, 80 products, and multiple regions, Alice used to spend days manually reconciling data. Inconsistent UTMs and naming conventions meant every “quick question” turned into a full report rebuild.
Reporting was fragile, unscalable and exhausting, and sometimes meant marketing leadership worked until 3 a.m. just to meet budget planning deadlines.
-
ECI relied on Salesforce’s last-touch attribution. A black box, unable to capture the full customer journey.
Without transparency over the attribution logic, Alice’s team couldn’t get trustworthy reporting. This left marketing’s impact impossible to defend in budget conversations with leadership.
-
Ad spend was siloed across Google, LinkedIn, Meta, and Microsoft. With no reliable way to connect the spend to revenue across each business unit, ROAS and ROI were directional. This left ECI’s marketing team unsure which campaigns were working and where to invest.
With Dreamdata
-
Now, Alice can instantly compare and roll up performance globally, or drill down by business unit, product line, region, or channel. The marketing team can now instantly see spend, ROI, and pipeline impact in one place without the manual reporting “headache”.
-
With full visibility and control, attribution is no longer a black box. Alice can validate the numbers and trust that reporting reflects ECI’s reality. Marketing now walks into leadership conversations with numbers that drive buy-in, not backlash.
-
ROAS and ROI reporting are no longer directional estimates. With all of ECI’s paid spend accurately tied to revenue, campaigns that failed to generate pipeline were quickly surfaced.
ECI cut wasted spend and shifted budget toward the channels and campaigns that actually drive revenue.
How ECI uses Dreamdata
Complete ROI, for global & granular reporting.
Alice can bring offline spend (e.g. in-person events), into the same ROI report as paid channels, giving her a complete view of marketing ROI and performance. Using CRM filters, she can break ROI down by the dimensions ECI actually plans against, including business unit, product line, and region.
Attribution marketing understands & controls.
With Dreamdata’s Data Hub, Alice’s team can validate and adjust their attribution model as ECI’s GTM evolves. They can inspect attribution settings, connect Salesforce (CRM) and Marketo (MAP) objects, define funnel stages, and fine-tune their model by excluding irrelevant touchpoints.
Out-of-the-box reports everyone can use.
Dreamdata’s out-of-the-box reports are built on a unified data model, setting a consistent foundation for how performance is reviewed across ECI. Marketers work from the same filters, configurations, and time-based views. As a result, Alice no longer has to validate or reconcile countless reports across teams.
Unified GTM data built for all business units.
Dreamdata automatically joins, cleans, and standardizes ECI’s go-to-market data into a unified account-based model. Inconsistencies in ad platform formats and UTM mappings are handled automatically, so Alice no longer has to manually reconcile data across ECI’s complex setup.
“Dreamdata has had a really big impact on our planning for 2026 budget. I can now give the CMO and finance much more clear, defensible numbers about how marketing is performing. ”
Alice Tilles
Senior Manager Marketing Operations at ECI Software Solutions
