How Dreamdata allows Fill My Funnel to provide and prove extra value to their clients
“Dreamdata’s attribution capabilities allow us to offer more value to our clients by making their marketing investments more measurable. It gives us a competitive advantage by enabling deeper analysis and optimization of LinkedIn Ads campaigns.”
Tom Tigwell, Founder & CEO
#Challenges
1. Proving the value of their actions to their clients
Fill My Funnel faced challenges in demonstrating the value of their LinkedIn Ads campaign optimizations to clients. Traditional single-touch attribution models made it difficult to justify ad spend and credit LinkedIn ads for future conversions.
This limitation made it challenging for the agency to showcase the ROI of their LinkedIn advertising, ultimately impacting their ability to highlight their own contributions to client success.
2. Limited client insights into the customer journey from existing tools
Like many B2Bs, clients of Fill My Funnel lacked a tool that gave a comprehensive overview of their customer journeys, making it difficult to see when and how various channels influenced buying decisions.
Although many companies have access to the data needed for these insights, integrating and mapping that data into cohesive, account-based customer journeys is the challenge. This gap left clients struggling to visualize the impact of their marketing efforts, particularly in understanding how and when LinkedIn played a role in driving outcomes.
"If we focus only on last-click attribution, it becomes challenging to justify ad spend on LinkedIn, as we can't effectively show how much it influences inbound traffic."
Tom Tigwell, Founder and CEO
“There was a massive gap (without Dreamdata), not showing any customer journey mapping there or anything like that…it was quite limited.”
Tom Tigwell, Founder and CEO
#Solution
1. Account-based multi-touch attribution
Dreamdata applies its multi-touch attribution modeling to account-based journeys, allowing Fill My Funnel to effectively prove the impact of their LinkedIn ads strategies. With Dreamdata, the agency can demonstrate how impressions, ad engagement, and clicks contribute to pipeline and revenue.
This clarity helps fill the gaps left by traditional attribution models that often overlook the multi-touch, account-based dynamics inherent in B2B buying processes.
2. User experience and value
Dreamdata stands out in the industry with its Free plan. Clients benefit from an intuitive platform that is easy to set up and navigate, supported by excellent documentation and self-service resources. This ensures users can immediately access the tools they need to drive results, delivering value from the very first interaction.
3. Fast, actionable insights
Dreamdata's reporting is instant and flexible, with data that is constantly refreshed, giving Fill My Funnel and their clients the ability to monitor their campaigns instantly and adjust reporting as business needs change.
“All of Dreamdata’s reports are pre-built, load quickly, and deliver actionable insights without delay. This immediate access to data empowers marketing teams to make faster, more informed decisions. “
Tom Tigwell, Founder & CEO
4. Proven reliability and credibility as a LinkedIn certified marketing partner
Dreamdata's status as a LinkedIn Marketing Partner adds significant credibility to Fill My Funnel. Being a LinkedIn Ads agency and using a LinkedIn Ads partner solution strengthens reputation and client conversations.
4. Compliance with GDPR regulations
As a UK-based agency, Fill My Funnel needed to ensure that any tools they used complied with GDPR. Dreamdata provides a reliable, compliant solution that meets the privacy and security standards they were looking for.
"The safety of information and compliance was very important…not just for our clients, but for us as an agency."
Tom Tigwell, Founder & CEO
#Results
1. Driving growth, retention, and ROI conversations
Dreamdata has been instrumental in helping Fill My Funnel drive client growth and retention by providing insights and flexibility that empower the agency to consistently demonstrate value. By making ROI conversations with clients simpler and more effective, Dreamdata allows the agency to clearly show the impact of optimizations and strategies, fostering stronger client relationships.
Internally, Dreamdata has also transformed how Fill My Funnel communicates results, enabling marketing teams to prove their value to leadership through actionable data and impactful reporting.
2. Simplified and flexible reporting
Dreamdata’s user-friendly reporting capabilities allow Fill My Funnel to quickly generate tailored reports that engage clients more deeply with their own data. Clients can explore insights without needing additional support or engineering resources.
Internally, Dreamdata has also transformed how Fill My Funnel communicates results, enabling marketing teams to prove their value to leadership through actionable data and impactful reporting.
3. Data-driven decision making
The comprehensive insights provided by Dreamdata empower the entire Fill My Funnel team to make informed, data-driven decisions. This shift toward evidence-based strategies has improved internal workflows and enhanced the overall effectiveness of their campaigns.
4. Enhanced campaign performance
Dreamdata’s detailed data analytics enable Fill My Funnel to analyze and optimize campaigns with precision, resulting in significant performance improvements. This ability to drive measurable success solidifies the agency’s role as a trusted partner in achieving client goals.
About Fill My Funnel
Fill My Funnel is Europe’s #1 LinkedIn Ads agency. They focus on providing targeting and holistic content strategies that grow pipeline and revenue for businesses. Their approach includes features like tailored reporting, real-time analytics, and enhanced client communication, ensuring that businesses can make data-driven decisions and maximize their advertising efforts.