How Dreamdata helps Profound North drive client retention and success through marketing insights
“Dreamdata has been instrumental in proving the benefits of applying a long-term focused mindset and in demonstrating the true impact of our efforts.”
- Kevin Hjorslev, Co-founder
#Challenges
1. Proving the impact of long-term strategies on clients’ performance
Profound North faced a common challenge for agencies, demonstrating to clients the ROI of their long-term marketing and sales strategies. Traditional metrics fell short, making it tough to show clients how strategic efforts translate into tangible pipeline growth over time.
2. Manual data management and integration
Profound North struggled with running analytics through manual data processes that were slow and fragmented. Sourcing data from various tools and merging it to create a unified view for every client required painstaking attention, making it difficult to draw actionable insights efficiently.
This process drained time and resources, creating delays in reporting and strategy adjustments.
“Proving the impact of long-term strategies has been the biggest issue, given the constraints of other technologies and attribution in general.”
Kevin Hjorslev, Co-founder
“Back then, it was really just a very manual process... trying to put puzzles to make sense of somehow.”
Kevin Hjorslev, Co-founder
#Solution
1. B2B specific multi-touch attribution
Dreamdata’s multi-touch attribution allows Profound North to map complete B2B account-based customer journeys, helping to demonstrate exactly how each marketing activity contributes to pipeline and revenue.
“With Dreamdata, you actually have a platform that can prove that what you're doing is impacting your pipeline.”
Kevin Hjorslev, co-founder
2. Streamlined data management
By seamlessly connecting data sources from across the B2B go-to-market tech stack, Dreamdata helps Profound North eliminate tedious manual work, improve the accuracy and reliability of the data, and enhance efficiency across the board. This ensures that every strategy decision is rooted in up-to-date data.
“Now we can get a lot of data... which in itself is also far ahead from what you can find out there.”
Kevin Hjorslev, co-founder
3. Future proof solution
Dreamdata is a future-proof solution that continuously evolves to meet shifts in go-to-market strategies. With advanced features like integrations, reporting, and automation, it enables Profound North to stay ahead of market demands. This ensures their clients consistently benefit from the latest tools and insights, allowing them to optimize strategies effectively while fostering long-term trust in the platform.
“Dreamdata is one of the platforms that is ahead of the market... many times ahead of the future”
Kevin Hjorslev, co-founder
#Results
1. Driving client retention and success
Dreamdata has helped Profound North to deliver measurable results by proving the ROI of optimizations and new strategies, directly driving growth and enhancing client retention. With data-driven outcomes at the center of client discussions, Profound North strengthens relationships and ensures long-term success built on measurable impact.
2. Simplified and flexible reporting leading to faster implementation of insights
Simplified and flexible reporting with Dreamdata has made it easier for Profound North’s clients to gain deeper insights into their data and develop more advanced, data-driven reporting practices. Clients can now action insights faster, avoiding delays caused by manually compiled reports and outdated information, ensuring their strategies are always informed by the most up-to-date data.
3. Improved campaign performance across clients through a common platform
Using Dreamdata’s detailed marketing data analysis, Profound North has driven significant improvements in their clients' marketing performance. The ability to validate the effectiveness of their strategies with clear, evidence-based insights demonstrates the impact of their work.
Additionally, using a common platform across the majority of their clients has streamlined operations, making it easier for Profound North to deliver consistent, high-quality results.
About Profound North
Profound North is a Copenhagen-based consultancy focused on digitally growing businesses through optimized marketing and sales strategies. They specialize in business intelligence and CRM data, leveraging Dreamdata to provide actionable insights, comprehensive attribution, and enhanced client communication, ultimately driving better decision-making and growth for their clients.